The Story of Croix Valley Foods

Where We Came From

Croix Valley Foods sprang to life in 1996 when our family steakhouse opened in the north woods of Wisconsin. Each meal was served with a side of our homemade steak BBQ sauce.

After the first taste, customers clamored for their own bottle of sauce. Countless requests were made, and our renowned steak BBQ sauce came to market in 2009.

Where We Are Today

Next, we grew our product line by introducing dry rubs, marinades, Bloody Mary Seasonings and more. Subsequently, we outgrew our first production facility.

We expanded by building a brand-new facility and increased our production. Since then, all of our products are made at this state-of-the-art facility.

About The Owners

The winning team behind Croix Valley Foods amazing products

Damon Holter

After 15 years in the restaurant industry, Damon turned his attention to manufacturing. He started Croix Valley Foods, garnering international recognition and winning countless awards. Damon is not only a business owner, but is also a barbecue and grilling expert. As a result, he has competed professionally and has won numerous awards in hundreds of events. Damon is a regular on TV in his hometown of the Twin Cities. He was featured on Travel Channel’s series “American Grilled”. Damon also hosted “Fired Up Food” for Outside Television Network which pulled in 204,800 viewers per episode. He is also an avid outdoorsman, a world record holding fisherman, wildlife artist, and an accomplished musician.

Lu Holter

After 10 years in the legal field, Lu put her efforts behind manufacturing and marketing. Lu and Damon both formed the Croix Valley Foods Competition Cooking Team. Her mastery of barbecue has thrust her into the arena of competition cooking. Lu is an avid food sport competitor and has won numerous awards. Her awards include Kansas City Barbeque Society, Steak Cookoff Association and the World Food Championships. Lu was also elected to the Minnesota Barbeque Society Board of Directors. She continues to help shape the organization and promote grilling in the Midwest. In addition, Lu also loves to be outdoors, cultivate the koi in her backyard pond and spend time fishing and kayaking.

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